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EACH BRAND BUILDS A CULTURE OF CONSCIOUS CONSUMPTION AND LAUNCHES SOCIALLY BENEFICIAL PROJECTS
CONSCIOUS CONSUMPTION
When it comes to the green agenda, the principle of ’small steps’ works: through their initiatives, brands can draw the attention of their loyal customers, subscribers, and the public to environmental issues.
Improving the environment is only possible by joining efforts.
Improving the environment is only possible by joining efforts.
SMALL STEPS MAKE A DIFFERENCE
SEARCHING FOR TECHNOLOGY AND INNOVATION
SUPPORT AND PROTECTION OF WOMEN’S RIGHTS
ZARINA develops initiatives aimed at supporting women within the framework of brand values.
ZARINA #POWERISINYOU
Project heroines / Summer 2021
In 2021, the #POWERISINYOU project, launched with the participation of creative and successful women, proved to millions of female customers that there are no barriers on the way to sincerity. The brand ambassadors challenged the stereotypes associated with women.
#POWERISINYOU
In 2022, the #POWERISINUS project became a driver for unleashing women’s potential, through popular bloggers and influencers, the brand spoke about the limitless potential of women to change their lives and achieve success. The project evolved into a major campaign in which any ZARINA customer could become a brand ambassador and have her picture featured in shop windows.
In addition, ZARINA switched to bags with the addition of up to 30% recycled plastic. To stimulate responsible consumption, the brand use marketing tools and its loyalty program. Those customers who refuse to take a bag receive bonus points on the customer’s card.
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FASHION MEANS VARIETY
Befree — the ambassadors of inclusiveness and diversity. The brand engages models of all body types and looks, as well as non-professional models and customers, to promote and co-create collections.
ON THE WAY TO CHANGE
FASHION MEANS VARIETY
Befree — the ambassadors of inclusiveness and diversity. The brand engages models of all body types and looks, as well as non-professional models and customers, to promote and co-create collections.
The brand’s product team has also expanded the size range to include very small sizes as well as larger sizes so that everyone can dress classy and comfortably.
PACKAGING AND CARING FOR THE PLANET
Since 2020, Befree has been using a «secondary bag» — an individual package in which clothes come from suppliers. This decision allowed to reduce the production and purchase of about 6 million bags per year.
CARING FOR THE PLANET
FOCUSING ON THE ENVIRONMENTAL FOOTPRINT
LOVE REPUBLIC is committed to the environment, to society, and the team, trying to make the world a little better every day.
LOOKING FOR ECO-FRIENDLY PACKAGING SOLUTIONS
CREATING A COMFORTABLE WORKING ENVIRONMENT FOR THE TEAM
EXPANDING THE PROGRAM FOR THE CLOTHING COLLECTION AND PROCESSING LOVE 2.0
LOVE 2.0: GIVE CLOTHES A NEW LIFE
LOVE REPUBLIC ensures that the textiles produced by the brand can get a second life after wearing, cooperating with the Second Breath charity foundation and the Thank You! charity shop. Together we have already managed to collect more than 80 tons of clothes.
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TONS OF CLOTHES
114
STORES
35
RUSSIAN CITIES
LOVE GARDEN
LOVE 2.0 is not just a project to collect old clothes, it’s a way of thinking and living where everyone cares about what they do and what the future holds.
TAKING CARE OF OUR FUTURE
SELA’S EDUCATIONAL ACTIVITIES
sela considers its social responsibility in educating and promoting environmental awareness. And it is not only about the relationship with the environment, but also the relationship within society.
ЭКО-КАПСУЛЫ И КОЛЛАБОРАЦИИ
In addition to the sela cares eco-capsule collection made of recycled plastic and organic cotton, the brand explains clearly and playfully how everyone can contribute to the future of the planet and its inhabitants.
CONSCIOUS APPROACH TO FASHION
The modern world and its rules expect the fashion industry to take a stand on important issues and actions. We will do our best to make fashion conscious and contribute to the development of the industry.